Get your go-to-market running.
Then hand us the keys.
A GTM operating system for healthcare companies reaching physicians and patients. $50K. 90 days. Measured results.
If your GTM is duct tape and good intentions, your whole team feels it.
Two audiences. Two sets of compliance rules. Two completely different workflows. Most $5-50M healthcare companies try to run all of this across 7+ disconnected tools — CRM here, marketing automation there, spreadsheets everywhere — paying for platforms they barely use and trusting none of the data that comes out of them.
The VP of Marketing is running strategy, execution, analytics, and compliance with a team of two and a shrinking budget. Every quarter, finance asks what marketing actually did — and nobody can answer with precision, because the data is spread across five systems and none of it agrees.
TWO AUDIENCES. ONE SYSTEM.
HCP Experience
Surgeons, physicians, clinical decision-makers
Surgeon targeting and outreach, sales rep enablement, device education and adoption programs, KOL identification, clinical evidence distribution, product launch to target specialties, conference lead capture and follow-up, device trial tracking
Patient Experience
Patients — from acquisition through care journey
Digital front doors, acquisition funnels, intake workflows, care coordination, post-procedure follow-up
WHAT YOU GET
Messy GTM problems are our favorite.
One source of truth replaces 7+ tools nobody trusts.
We deploy Signal — a 12-module GTM operating system with OKR tracking, sprint execution, AI agents, KPI dashboards, and pipeline management. One connected system replaces the disconnected tools you're paying for and half-using. Marketing, sales, and ops all run on the same system with shared OKRs. Research shows disconnected tools cause 10-13% resource loss. At a $10M company, that's $1-1.3M in wasted productivity.
Full company context in 90 days. Numbers your board will trust.
We interview your leaders, map your workflows, audit your tech stack, and deploy Signal with measured OKRs — all in one engagement. Every KPI in your 90-Day Results Report is board-ready: before-and-after data from a single source. Big Four firms charge $250-500K for the diagnostic alone. You get the diagnostic plus a working system for $50K.
Regulatory review in days, not months.
Industry data shows MLR review takes 30-40 days per campaign on average. We audit your MLR workflows, train your team on what reviewers actually look for, and track cycle time as an OKR. Content clears faster because your team submits it right the first time.
Two audiences, one operator, zero bait-and-switch.
HCP and patient experiences built into one operating system — instead of separate agencies, disconnected tools, and nobody owning the full picture. Every engagement is founder-delivered. One senior operator. No junior staff rotating through your account.
AI agents that do specific jobs — deployed in week 5.
One agent scores inbound leads so your sales team calls the right surgeons first. Another flags pipeline anomalies before you catch them in a Friday review. They draft campaign briefs from your existing data and route regulatory submissions to the right reviewer.
THE PROCESS
How Ignite Works
$50K. 90 days. One senior operator. Measured results. Every engagement follows the same structure — because repeatable systems produce repeatable outcomes.
Diagnose
Weeks 1–4
- —Interview 5-8 key leaders across sales, marketing, ops, and clinical/regulatory
- —Map GTM workflows and identify what is working and what needs fixing
- —Audit the tech stack and data infrastructure
- —Audit the regulatory workflow and benchmark time-to-approval
Company Operations & GTM Assessment Report
Build
Weeks 5–8
- —Enhance what is already working
- —Deploy Signal with OKRs, sprint board, pipeline management, KPI dashboards
- —Deploy 1-2 custom AI agents targeting the highest-leverage gap
- —Set 3 measurable key results scored weekly
Working Signal instance + live AI agents + KPI baseline
What Signal looks like inside your company
Prove
Weeks 9–12
- —Run the system for a full month with the team using it daily
- —Score OKRs weekly and track KPIs against baseline
- —Run a pipeline health check
90-Day Results Report with board-ready KR scores and attribution data
Custom AI agents working for your team 24/7
THE NUMBERS
When your GTM actually runs, the numbers show up.
HCPs Targeted
Qualified Lead Increase
Ops Time Reduction
Pharma Media Managed
HCPs & Patients Reached
AI Agents Deployed
Setup Time Reduction
CPA Improvement
PRICING
Clear pricing. No surprises.
Grow
Everything in Ignite, now running at cadence — expanded AI agents, weekly OKR scoring, and monthly board-ready reporting
- —Multi-channel campaign execution
- —2+ AI agents deployed
- —Weekly OKR accountability
- —Pipeline management + analytics
- —Regulatory acceleration coaching
Requires completing Ignite
Ignite
Your GTM foundation — built, measured, and proven in one engagement
- —Full ops audit with leader interviews
- —Signal deployed with OKRs + sprint board
- —1-2 custom AI agents
- —Regulatory workflow audit
- —90-day results report with before/after KPIs
Pulse
A dedicated fractional GTM team across strategy, execution, and workforce optimization
- —Dedicated 3-person XP Gurus team
- —5+ AI agents across full stack
- —Board-level GTM reporting
- —HR audit + workforce optimization
- —All 12 Signal modules active
Requires completing Grow
Grow at $20K/mo is less than one marketing hire at $250K+ loaded. Pulse at $27.5K/mo is less than a VP Marketing at $300K+ loaded.
Your GTM doesn't need another strategy deck.
$50K. 90 days. Measured results. Board-ready numbers. Then we run it for you.
Limited to 2 Ignite engagements per quarter.