We build the machine.
Then we run it.
Go-to-market infrastructure for healthcare and life sciences companies. HCP, DTC, and patient experiences — connected in one operating system. Built by operators, not advisors.
You have product-market fit.
You don't have a GTM engine.
Three audiences — physicians, patients, and consumers — each with different workflows, channels, and regulatory requirements. Most $5-50M healthcare companies run this across 7+ disconnected tools and no shared system.
HCP Experience
Physicians, surgeons, clinical staff
Rep-to-doc workflows, HCP portals, KOL engagement, formulary access
DTC Experience
Patients, consumers, members
Digital front doors, acquisition funnels, consumer marketing
Patient Experience
Patients inside the care journey
Intake workflows, care coordination, post-procedure follow-up
What Makes This Different
What do I get?
An operating system, not a slide deck
Signal — a 12-module GTM platform with OKR tracking, sprint execution, AI agents, KPI dashboards, and pipeline management. One system replaces three agencies and four tools.
How fast?
90 days to a working system
We audit your operations, interview your leaders, map your workflows, and build. Big Four firms charge $250-500K for a diagnostic alone. You get that plus a working system for $50K.
How deep?
Operational depth from day one
Regulatory review cycles, marketing automation, HCP targeting, campaign operations — we build working systems that fix the bottlenecks that actually slow healthcare companies.
How Ignite Works
Every engagement starts with Ignite — 90 days to a working GTM system. No hourly billing, no scope creep, no junior staff.
Diagnose
Weeks 1-4
- Interview 5-8 key leaders
- Map GTM workflows across HCP, DTC, patient
- Tech stack & regulatory workflow audit
- Deliverable: Operations & GTM Assessment Report
Build
Weeks 5-8
- Deploy Signal operating system
- Build 1-2 custom AI agents
- Set measurable OKRs (0.0-1.0 scoring)
- Deliverable: Working Signal + KPI baseline
Prove
Weeks 9-12
- Run the system for a full month
- Weekly OKR scoring on key results
- Track KPIs against baseline (before/after)
- Deliverable: 90-Day Results Report
Proven Results
Every number is from direct operator work — not team-aggregated or inherited metrics.
Transparent Pricing
Every engagement starts with Ignite. No hidden fees, no junior staff, no scope creep.
GTM Foundation + Signal Deployment
- Full ops audit with leader interviews
- Signal deployed with OKRs + sprint board
- 1-2 custom AI agents
- Regulatory workflow audit
- 90-day results report with before/after KPIs
GTM Execution + Scaling
- Multi-channel campaign execution
- 2+ AI agents deployed
- Weekly OKR accountability
- Pipeline management + analytics
- Regulatory acceleration coaching
Requires completing Ignite
GTM + Team Ops + Advisory
- Dedicated 3-person XP Gurus team
- 5+ AI agents across full stack
- Board-level GTM reporting
- HR audit + workforce optimization
- All 12 Signal modules active
Requires completing Grow
Grow at $20K/mo is less than one marketing hire ($250K+ loaded). Pulse at $27.5K/mo is less than a VP Marketing ($300K+ loaded) who still needs a team.
Ready to build your GTM engine?
$50K. 90 days. Measured results. Then we run it for you.
Limited to 2 Ignite engagements per quarter.