Dominate Google or it's Free.

Local Citation Building

Local citation building is a crucial aspect of local SEO for law firms. A local citation is any online mention of the name, address, and phone number for a local business. These citations can be found on local business directories, websites, social platforms, and apps. When it comes to local search engine rankings, accurate and consistent citations can help law firms to improve their visibility in local search results.

Why is Local Citation Building Important?

Local citations are vital because they help search engines verify that the law firm exists, is legitimate, and is active. If a law firm is mentioned in many different places across the web, it helps to increase the firm’s authority and credibility. Additionally, having accurate and consistent citations can help potential clients to discover the law firm and contact them easily.

How to Build Local Citations

  1. Identify Key Citation Sources: The first step is to identify the key citation sources relevant to law firms. This includes general business directories, legal-specific directories, local directories, and industry-specific directories.

  2. Ensure NAP Consistency: NAP stands for Name, Address, Phone Number. It is crucial to ensure that the NAP information for the law firm is consistent across all citations to avoid confusion and improve local search rankings.

  3. Claim and Update Citations: Claiming existing citations and updating them with accurate information is essential. Additionally, creating new citations on relevant platforms can boost the law firm’s online presence.

  4. Utilize Google My Business: Creating and optimizing a Google My Business listing is crucial for local citation building. This includes providing accurate NAP information, selecting the correct categories, adding photos, and encouraging client reviews.

  5. Monitor and Manage Citations: It’s important to regularly monitor existing citations and manage any discrepancies or inaccuracies. This can be done through manual checks or by using citation management tools.

Examples of Local Citations

Some examples of local citation sources for law firms include:

  1. General Business Directories: Yelp, YellowPages, Angie’s List
  2. Legal-specific Directories: Avvo, Justia, FindLaw
  3. Local Directories: Chamber of Commerce, Local newspaper directories
  4. Industry-specific Directories:, Martindale-Hubbell,

By consistently building and managing local citations, law firms can enhance their online visibility and attract more local clients.

About XP Gurus | Personal Injury Law Firm Marketing Experts